How Do We Measure Christmas? The AFA Reduces the Reason for the Season to a Sign

I find it amusing when the American Family Association gets into a pantry twist about saying “Happy Holidays” instead of “Merry Christmas” … and so its a predictable giggle when they release their “Naughty and Nice” list of retailers each year.

Criteria – AFA reviewed up to four areas to determine if a company was “Christmas-friendly” in their advertising: print media (newspaper inserts), broadcast media (radio/television), website and/or personal visits to the store. If a company’s ad has references to items associated with Christmas (trees, wreaths, lights, etc.), it was considered as an attempt to reach “Christmas” shoppers.

If a company has items associated with Christmas, but did not use the word “Christmas,” then the 

Image Credit: Over the Rainbow Shop

company is considered as censoring “Christmas.”

So I personally don’t care if someone wishes me a Happy Whatever as long as they are treating me with respect and the greeting comes from a good place.  Or a general place of common courtesy. But there’s something creepy about someone insisting on wishing me a Merry Christmas and looking like I’ve puked on them if I use Happy Holidays in return. That’s just rude.

This back-lash to the secular PCization of America is a bit annoying though because it masks an underlying meme that Christianity rocks. In a take over America sort of way. And its hypocritical to measure Christmas based on advertising – but not measure the Christmas spirit of the good Christians who succumb to the advertising.Yes I know that they are calling for a boycott which is the opposite of succumbing, but their boycotts are complete toast.  They ARE however reinforcing the legions of social media folks who will swarm all over this and go on and on and on ad naseuam while they are self-saturated in a frenzy of commercialized shopping orgasms and so forth.

It would probably make me feel better if they at least included the presence of Salvation Army bell ringers as a criteria. Seriously?

PS – Be sure to check out the “naughty list”  … no reason not to support companies that celebrate Christmas with their marketing dollars, but why not give a little shout out to those who resist this sort of nonsensical pressure?

Companies AGAINST “Christmas”

Banana Republic
Barnes & Noble
Family Dollar
Foot Locker
Gap Stores
L.L. Bean
Limited Brands
Office Depot
Old Navy
Radio Shack
Victoria’s Secret





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  • I notice Chick fil-A was not on their list. I heard they used “holiday” in a recent promotion. What a difficult choice for the AFA to have to make!

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