Anti-Gay Graffiti at Geneva College

From the KDKA.com website comes this brief story about a second round of hate laced graffiti in one month on the campus of Geneva College in Beaver Falls.  The first time, it was solely racial slurs, now its expanded to anti-gay and anti-Semitic remarks as well.

Geneva officials and students state they are trying to avoid responding in anger or hate, thus not giving the vandal the reaction he or she desires.  The signs have all been cleaned or replaced. 

Is keeping cool the best response in this situation?  Has the hater mongered intentionally tried to broaden his scope of hate to provoke a response?

This did get a bit of national LGBT attention